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New Monaco V4 Website
- 17th November 2009 @ 15:43
The new Monaco V4 website is now online!
Handcrafted in industrial-grade platinum, the double patented TAG Heuer MONACO V4 is a limited edition of 150 pieces. Although it stays true to the Swiss legend that created it — the world leader in luxury sports watches and chronographs since 1860 — deriving its sources of power from audacity, performance and a passionate devotion to the avant-garde, it completely breaks away from watchmaking tradition.
Discover on www.monaco-v4.com, through Movies, Interviews, Blueprints and much more, everything you need to know about this daring timepiece!
- Posted by Alex Illouz
- Tagged: Monaco, Chronograph, V4
- Comments | Add a comment
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MONACO V4: Revolutionising the fundamental principles of mechanical watchmaking
- 10th November 2009 @ 11:14
For its 150th anniversary, TAG Heuer brings to commercial reality its boldest breakthrough innovation since the 1/100th of a second mechanical chronograph. The first advanced integrated mechanical movement of the third millennium — and probably the 21st century’s first major contribution to watchmaking innovation — the TAG Heuer Monaco V4 represents a complete break with tradition and the audacious next step in mechanical movement engineering. This belt-driven wonderment, first unveiled as a Concept Watch at BaselWorld in 2004, is now industrialized and entirely hand manufactured in TAG Heuer La Chaux-de-Fonds workshop in an exclusive luxury edition of only 150 pieces in platinum.
This exclusive luxury edition of only 150 pieces in platinum 950 is launched at the occasion of the 150th anniversary. New pictures of the new Monaco V4 are available under the Monaco Picture Section .
- Posted by Alex Illouz
- Tagged: Monaco, Chronograph, V4
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TAG Heuer honored for its new "Evolution" advertising campaign
- 3rd November 2009 @ 14:36
On October 28th 2009, during the prestigious Swiss event Watch Of The Year, before an audience of more than 450 well-known figures, TAG Heuer was awarded the “Public Prize“ by Internet users for the amazing Evolution campaign. Thousands of people voted on the dedicated website to determine the winner of “Prix Public“.
This advertising prize aims to highlight creative and innovative spirit, precision, aesthetics and quality of Swiss advertising campaigns in the watch industry.
- Posted by Alex Illouz
- Tagged: Brand, Award, Evolution
- Comments | Add a comment
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The MERIDIIST Automobili Lamborghini
- 2nd November 2009 @ 17:26
TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury Communication Instruments !
Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument.
The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls.
In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finely-tuned device will be sold worldwide.
- Posted by Alex Illouz
- Tagged: The MERIDIIST Automobili Lamborghini
- Comments | Add a comment
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