News

  1. TAG Heuer re-signs "King" Khan !

    • 26th October 2009 @ 09:18

    We are proud to announce that Bollywood superstar Shah Rukh Khan has extended his contract as TAG Heuer’s Brand Ambassador in India. The enormously popular actor, producer first signed with TAG Heuer in 2003, making him one of the longest-standing members of the Swiss brand’s Dream Team of Brand Ambassadors, which includes Lewis Hamilton, Maria Sharapova and Leonardo DiCaprio.

    Image: TAG Heuer re-signs
  2. TAG Heuer stands by brand ambassador Tiger Woods

    • 18th December 2009 @ 09:28

    TAG Heuer confirms today that it will continue its relationship with Golf n°1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.

    Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.

    The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation”.

    Image: TAG Heuer stands by brand ambassador Tiger Woods
  3. Congratulations, Jenson!

    • 29th March 2010 @ 10:15

    Our new TAG Heuer Ambassador Jenson Button clinched his first victory of 2010 in Australia today. The reigning Champion started fourth on the grid but an excellent early tyre change as well as a global brilliant race ended into a majestic win.

    Image: Congratulations, Jenson!
  4. TAG Heuer Ambassador Jenson Button visits La Chaux-de-Fonds

    • 10th May 2010 @ 10:16

    On the 28th of April 2010, Jenson Button, the British F1 driver and defending World Champion, visited the TAG Heuer headquarters in La Chaux-de-Fonds to learn more about his CARRERA 1887 Chronograph, and to discover the mechanics behind watch making technology.

    Image: TAG Heuer Ambassador Jenson Button visits La Chaux-de-Fonds
  5. TAG Heuer goes full throttle with the New TH Formula 1 Timepieces

    • 1st July 2009 @ 11:18

    TAG Heuer and its dream team of Formula 1 Drivers including 2008 World Champion Lewis Hamilton, Kimi Räikkönen and Heikki Kovalainen go full throttle launching the new TH Formula 1 timepieces developed and tested by its team of ambassadors.

    Image: TAG Heuer goes full throttle with the New TH Formula 1 Timepieces
  6. Big acclaim as TAG Heuer’s TESLA Roadster stops in Dehli and Jaïpur

    • 26th May 2010 @ 11:44

    As a leg of the Odyssey of Pioneers celebrating TAG Heuer’s 150th anniversary, TAG Heuer’s Tesla Roadster visited the imperial cities of northern India, and met Shah Rukh Khan and his highness, the Maharaja of Jaïpur.

    Image: Big acclaim as TAG Heuer’s TESLA Roadster stops in Dehli and Jaïpur
  7. TAG Heuer host exclusive London screening of 'My Name is Khan'

    • 6th July 2010 @ 15:55

    TAG Heuer was delighted to host an exclusive screening of Shah Rukh Khan’s internationally acclaimed film “My Name Is Khan”, at London’s Soho Hotel on Monday 5th of July 2010.

    Image: TAG Heuer host exclusive London screening of 'My Name is Khan'
  8. The Odyssey of Pioneers on Malibu Beach

    • 2nd August 2010 @ 09:38

    TAG Heuer and notable celebrities kick off the American leg of the global ‘Odyssey of Pioneers’ in Malibu.

    Image: The Odyssey of Pioneers on Malibu Beach
  9. Tiger Woods wins the Australian Masters

    • 16th November 2009 @ 11:32

    Tiger Woods wins the Australian Masters, his seventh victory of the year !

    Congratulations to our Brand Ambassador Tiger Woods, who on Sunday, claimed his 93rd career title by winning the Australian Masters in Melbourne. He finished the 72 holes at 14-under 274 and beat his closest opponent by 2 strokes. Winning his first Australian Masters title will forever remain a fantastic experience for Tiger: “I’m very, very thankful to come here and play in front of such great people and put together some good rounds. My friends and family came down, and everyone had a great time. It’s a bonus that I even won the tournament.

    Congratulations Tiger !

    Image: Tiger Woods wins the Australian Masters
  10. TAG Heuer brand ambassador Maria Sharapova welcomes the TAG Heuer Tesla Roadster to American soil

    • 27th July 2010 @ 10:39

    The tennis champion, wearing her white TAG Heuer Formula 1 ceramic and stainless steel watch and the TAG Heuer sunglasses she designed, drove the TAG Heuer Tesla roadster around the streets of Manhattan Beach, catching the eyes of beach-goers and fellow drivers alike.

    Image: TAG Heuer brand ambassador Maria Sharapova welcomes the TAG Heuer Tesla Roadster to American soil
  11. 40 years of audacity: the Monaco LS

    • 1st July 2009 @ 13:22

    Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist he sported the Monaco – an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of classical watchmaking… This iconic timepiece, which met with such enormous and lasting success, deserved to be redesigned to the very latest technical expression. Now TAG Heuer is launching the Monaco LS Calibre 12 Chronograph.

    Click here to watch The Duel: Steve McQueen v’s Lewis Hamilton or click on the video section !

    Image: 40 years of audacity: the Monaco LS
  12. TAG Heuer Celebrates Double Anniversary In Style At The McLaren Technology Center

    • 3rd December 2009 @ 11:00

    150 years at the forefront of the Swiss Avant-Garde, 25 years with McLaren in Formula One: TAG Heuer celebrates double anniversary in style at the McLaren Technology Center. Racing legends, jetsetters and journalists on hand at pre-BaselWorld party to fête legendary Swiss watchmaker’s 150th anniversary and 25th year with McLaren in F1.

    Image: TAG Heuer Celebrates Double Anniversary In Style At The McLaren Technology Center
  13. TAG Heuer welcomed by the Maharaja of Jaipur

    • 24th May 2010 @ 10:39

    TAG Heuer’s Tesla Roadster is welcomed by his highness the Majaraja or Jaipur in his palace, in the utmost Indian tradition

    Image: TAG Heuer welcomed by the Maharaja of Jaipur
  14. Congratulations Lewis !

    • 28th September 2009 @ 10:55

    It is the second win of the season for our world champion Lewis Hamilton, who dominated the 61 lap, Singapore Grand Prix in his Vodafone McLaren Mercedes, from start to finish. On the podium, Lewis Hamilton was wearing a special Singapore limited edition of the new Carrera Cal.16 DD Chronograph.

    Image: Congratulations Lewis !
  15. McLaren one-two in Montreal

    • 14th June 2010 @ 10:00

    McLaren once again dominate the Canadian Grand Prix in Montreal in a breathtaking race. McLaren team-mate Jenson Button also finished second.

    Image: McLaren one-two in Montreal
  16. Want to interview Jenson Button face to face?

    • 9th June 2010 @ 14:16

    TAG Heuer offers you the incredible experience to be a journalist at the TAG Heuer boutique in Westfield (London) on Thursday 1st of July. You will have the chance to exclusively interview Jenson Button. This once in a lifetime moment will be captured on film…

    To enter you will have to show us your journalistic skills by submitting 4 questions you would ask Jenson Button.

    To go to the competition site click here!

    This competition is only available to UK residents.

    Image: Want to interview Jenson Button face to face?
  17. The Odyssey of Pioneers continues in Asia: The first 100% electric car to cross China

    • 8th June 2010 @ 11:00

    For the first time, a 100% electric GT car is about to cross the People’s Republic of China. TAG Heuer’s Tesla Roadster started yesterday its journey throughout the second largest country by land area in the world. On June 8, it made several appearances in Beijing, the multi-facetted capital of this buzzing country.

    Image: The Odyssey of Pioneers continues in Asia: The first 100% electric car to cross China



Ambassadors

  1. Lewis Hamilton documents
  2. Leonardo Di Caprio documents
  3. Maria Sharapova documents