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  2. Events (8)
  3. Brand News (26)
  4. New Products (12)
  5. Ambassadors (9)

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Tag Cloud

  1. Tesla Roadster
  2. Odyssey Of Pioneers
  3. Chronograph
  4. Odyssey of Pioneers
  5. TAG Heuer Tesla Roadster
  6. Lewis Hamilton
  7. Ambassador
  8. Monaco
  9. Jenson Button
  10. 150 years anniversary

Links

  1. TAG Heuer Official Website
  2. Online Catalogue
  3. Register Your Watch
  4. Customer Service
  5. Authorized Retailers
  6. TAG Heuer Museum

News

  1. THE CALIBRE 1887 - A new TAG Heuer movement produced and assembled in-house

    • 12th January 2010 @ 11:01

    At the occasion of its 150th anniversary and only a few weeks after commercializing the Monaco V4, TAG Heuer launches a new chronograph, produced and assembled in-house at its Swiss production sites in Cornol (Jura) and La Chaux de Fonds (Neuchâtel). Based on an existing platform developed and patented in the late 90’s by SII (Seiko Instruments Inc.) of which TAG Heuer has acquired the intellectual property usage rights, the Calibre 1887 was completely industrialized by the TAG Heuer Research and Development Team. The team also significantly re-developed some of its key components to match the new high-end Swiss assortment and increase its precision and reliability. The project has already generated 45 new production and assembly jobs.

    Image: THE CALIBRE 1887 - A new TAG Heuer movement produced and assembled in-house

  2. The TAG Heuer 150th Anniversary Grand CARRERA Calibre 17 RS2 Chronograph and MERIDIIST Luxury Box Limited Edition 1860-2010

    • 12th January 2010 @ 11:35

    To celebrate its first 150 years at the leading-edge of Swiss design, TAG Heuer has launched an ultra-exclusive gift box edition of its breakthrough Grand CARRERA Calibre 17 RS2 Chronograph, the first mechanical chronograph with double Rotating Systems, and the MERIDIIST, the world’s only Swiss-engineered communications instrument. The avant-garde chronograph and communication instrument, redesigned in a special black and orange limited edition, are audaciously housed in a handsome steamer-trunk coffret designed by Paris master craftsman Fred Pinel.

    Two of the most advanced creations ever launched by TAG Heuer, enclosed within an artisanal masterpiece of timeless luxury, the TAG Heuer 150th Anniversary Limited Edition 1860-2010 is a “time capsule” tribute to the core values of the legendary Swiss house — unparalleled performance, precision, and luxury prestige.

    The celebratory edition is limited to 150 pieces — one for each year of TAG Heuer’s exceptional history.

    Image: The TAG Heuer 150th Anniversary Grand CARRERA Calibre 17 RS2 Chronograph and MERIDIIST Luxury Box Limited Edition 1860-2010

  3. Introducing the Grand CARRERA Calibre 36 RS Caliper Chronograph

    • 19th October 2009 @ 15:09

    From Concept to Reality

    A powerful fusion of sleek design and visionary technology, the Grand CARRERA is inspired by the high-performance engine of a GT sports car. At Baselworld 2008, TAG Heuer pushed the concept even further with the Grand CARRERA Calibre 36 RS Caliper Concept Chronograph, that swept the most prestigious awards in the watchmaking world, including “2008 Sports Watch of the Year” at the Grand Prix de l’Horlogerie in Geneva and the Red Dot Design Award 2009.

    The GT car-inspired concept chronograph that wowed Basel World with its technical inventiveness and futuristic design is now ready for rollout.

    Image: Introducing the Grand CARRERA Calibre 36 RS Caliper Chronograph

  4. 40 years of audacity: the Monaco LS

    • 1st July 2009 @ 13:22

    Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist he sported the Monaco – an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of classical watchmaking… This iconic timepiece, which met with such enormous and lasting success, deserved to be redesigned to the very latest technical expression. Now TAG Heuer is launching the Monaco LS Calibre 12 Chronograph.

    Click here to watch The Duel: Steve McQueen v’s Lewis Hamilton or click on the video section !

    Image: 40 years of audacity: the Monaco LS

  5. TAG Heuer goes full throttle with the New TH Formula 1 Timepieces

    • 1st July 2009 @ 11:18

    TAG Heuer and its dream team of Formula 1 Drivers including 2008 World Champion Lewis Hamilton, Kimi Räikkönen and Heikki Kovalainen go full throttle launching the new TH Formula 1 timepieces developed and tested by its team of ambassadors.

    Image: TAG Heuer goes full throttle with the New TH Formula 1 Timepieces

  6. MONACO V4: Revolutionising the fundamental principles of mechanical watchmaking

    • 10th November 2009 @ 11:14

    For its 150th anniversary, TAG Heuer brings to commercial reality its boldest breakthrough innovation since the 1/100th of a second mechanical chronograph. The first advanced integrated mechanical movement of the third millennium — and probably the 21st century’s first major contribution to watchmaking innovation — the TAG Heuer Monaco V4 represents a complete break with tradition and the audacious next step in mechanical movement engineering. This belt-driven wonderment, first unveiled as a Concept Watch at BaselWorld in 2004, is now industrialized and entirely hand manufactured in TAG Heuer La Chaux-de-Fonds workshop in an exclusive luxury edition of only 150 pieces in platinum.

    This exclusive luxury edition of only 150 pieces in platinum 950 is launched at the occasion of the 150th anniversary. New pictures of the new Monaco V4 are available under the Monaco Picture Section .

    Image: MONACO V4: Revolutionising the fundamental principles of mechanical watchmaking

  7. TAG Heuer Celebrates Double Anniversary In Style At The McLaren Technology Center

    • 3rd December 2009 @ 11:00

    150 years at the forefront of the Swiss Avant-Garde, 25 years with McLaren in Formula One: TAG Heuer celebrates double anniversary in style at the McLaren Technology Center. Racing legends, jetsetters and journalists on hand at pre-BaselWorld party to fête legendary Swiss watchmaker’s 150th anniversary and 25th year with McLaren in F1.

    Image: TAG Heuer Celebrates Double Anniversary In Style At The McLaren Technology Center

  8. TAG Heuer and Audi Sport made History!

    • 17th June 2010 @ 11:31

    TAG Heuer had its first ever treble in the Le Mans 24 hour race, with Audi Sport having its 9th victory in 12 participations!

    Image: TAG Heuer and Audi Sport made History!

  9. TAG Heuer Lifestyle Accessories

    • 12th October 2009 @ 14:46

    The TAG Heuer Avant-Garde Lifestyle Accessories are a resolutely masculine expressions of TAG Heuer’s uncompromising commitment to cutting-edge design, engineering and high-tech innovation. It represents the culmination of 150 years of experience in the pursuit of perfection and innovation.


    These accessories newly express this uncompromising commitment to peerless craftsmanship and quality. Conceived by the award-winning designer Christoph Behling, the collection transmits the avant-garde values of TAG Heuer through the iconic codes of the brand’s rich legacy. Every piece in the prestigious collection echoes TAG Heuer design and engineering prowess. Signature elements — black, brown, perforated and carbon-like stamped leather, red-tipped finishes and anthracite stitching, scratch-proof 4.8 carat sapphire crystal — instantly identify the piece as an authentic constituent of the TAG Heuer universe.


    To view the TAG Heuer Lifestyle Accessories collection pictures, just click here !
    Available in our TAG Heuer Flagship Store in Westfield, London.

    Image: TAG Heuer Lifestyle Accessories

  10. New Monaco V4 Website

    • 17th November 2009 @ 15:43

    The new Monaco V4 website is now online!

    Handcrafted in industrial-grade platinum, the double patented TAG Heuer MONACO V4 is a limited edition of 150 pieces. Although it stays true to the Swiss legend that created it — the world leader in luxury sports watches and chronographs since 1860 — deriving its sources of power from audacity, performance and a passionate devotion to the avant-garde, it completely breaks away from watchmaking tradition.

    Discover on www.monaco-v4.com, through Movies, Interviews, Blueprints and much more, everything you need to know about this daring timepiece!

    Image: New Monaco V4 Website

  11. Congratulations Lewis !

    • 28th September 2009 @ 10:55

    It is the second win of the season for our world champion Lewis Hamilton, who dominated the 61 lap, Singapore Grand Prix in his Vodafone McLaren Mercedes, from start to finish. On the podium, Lewis Hamilton was wearing a special Singapore limited edition of the new Carrera Cal.16 DD Chronograph.

    Image: Congratulations Lewis !

  12. TAG Heuer Ambassador Jenson Button visits La Chaux-de-Fonds

    • 10th May 2010 @ 10:16

    On the 28th of April 2010, Jenson Button, the British F1 driver and defending World Champion, visited the TAG Heuer headquarters in La Chaux-de-Fonds to learn more about his CARRERA 1887 Chronograph, and to discover the mechanics behind watch making technology.

    Image: TAG Heuer Ambassador Jenson Button visits La Chaux-de-Fonds

  13. Pushing the limits: The Aquaracer 500M Calibre 5

    • 30th June 2009 @ 08:22

    With its resolutely masculine design, professional technical specs, and upscale finishes, the TAG Heuer Aquaracer 500M Calibre 5 pushes sports watch technology to new levels of performance and luxury. Some men perform best under pressure. They thrive under stress. When things get tough, they get going, they get stuck in and excel. Be it physical or mental, it all adds up to one thing: an opportunity to truly prove something. Not to others, but to oneself.

    Image: Pushing the limits: The Aquaracer 500M Calibre 5

  14. The MERIDIIST Automobili Lamborghini

    • 2nd November 2009 @ 17:26

    TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury Communication Instruments !

    Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument.

    The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls.

    In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finely-tuned device will be sold worldwide.

    Image: The MERIDIIST Automobili Lamborghini

  15. TAG Heuer Pendulum concept watch

    • 6th April 2010 @ 11:31

    TAG Heuer, the leading pioneer of Swiss watchmaking innovation since 1860, reinvents the heart of the mechanical movement.

    To mark its 150th anniversary, TAG Heuer proudly introduces the TAG Heuer Pendulum Concept, the first-ever mechanical movement without a hairspring.

    Image: TAG Heuer Pendulum concept watch

  16. TAG Heuer stands by brand ambassador Tiger Woods

    • 18th December 2009 @ 09:28

    TAG Heuer confirms today that it will continue its relationship with Golf n°1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.

    Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.

    “The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation”.

    Image: TAG Heuer stands by brand ambassador Tiger Woods

  17. McLaren one-two in Montreal

    • 14th June 2010 @ 10:00

    McLaren once again dominate the Canadian Grand Prix in Montreal in a breathtaking race. McLaren team-mate Jenson Button also finished second.

    Image: McLaren one-two in Montreal

  18. McLaren dominates the Shanghai Grand Prix

    • 19th April 2010 @ 09:00

    Superb Jenson clinched victory ahead of team-mate Lewis, who completed a one-two finish for our 25 years Partner.

    Image: McLaren dominates the Shanghai Grand Prix

  19. TAG Heuer and Tesla Motors launch worldwide partnership

    • 11th March 2010 @ 10:11

    Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th year anniversary.

    Read the full story by clicking here!

    Image: TAG Heuer and Tesla Motors launch worldwide partnership

  20. TAG Heuer on the starting grid with Audi Sport at the 24 Hours of Le Mans

    • 13th April 2010 @ 16:34

    TAG Heuer is the Official Partner for Watch, Eyewear and Timing of the exciting bid of Audi Sport to win back the most prestigious trophy in endurance motorsports.

    On Sunday, April 11th, the team took the first step to its goal by dominating the 2010 Le Mans Series championship season opener at Le Castellet.

    Image: TAG Heuer on the starting grid with Audi Sport at the 24 Hours of Le Mans

  21. Want to interview Jenson Button face to face?

    • 9th June 2010 @ 14:16

    TAG Heuer offers you the incredible experience to be a journalist at the TAG Heuer boutique in Westfield (London) on Thursday 1st of July. You will have the chance to exclusively interview Jenson Button. This once in a lifetime moment will be captured on film…

    To enter you will have to show us your journalistic skills by submitting 4 questions you would ask Jenson Button.

    To go to the competition site click here!

    This competition is only available to UK residents.

    Image: Want to interview Jenson Button face to face?

  22. Lewis produced a dominant display to win the Belgium Grand Prix!!

    • 31st August 2010 @ 09:32

    Lewis won an epic Spa race in which the predicted rain wreaked havoc with many of the World Championship contenders.
    Hamilton led from the start as polesitter Mark Webber failed to get away from pole position with any speed. However it was a combination of rain and team-mate Sebastian Vettel who threw the race into chaos.

    Image: Lewis produced a dominant display to win the Belgium Grand Prix!!

  23. The Odyssey of Pioneers in the Big Apple!!

    • 3rd September 2010 @ 09:28

    Throughout the summer, the TAG Heuer Tesla Roadster was driven accross the US and stopped in cities nationwide, including Malibu, Calif. and Miami, where TAG Heuer hosted exclusive cocktail receptions on July 29 and August 19, respectively. It was the leader of a roadshow exhibiting TAG Heuer historical and current timepieces, celebrating the brand’s 150th anniversary.
    New York was the last stop in the US.

    Image: The Odyssey of Pioneers in the Big Apple!!

Photos

  1. Formula 1 images
  2. Aquaracer images
  3. Carrera images
  4. Link images
  5. Monaco images
  6. Grand CARRERA images
  7. Meridiist images
  8. Lifestyle Accessories images

Videos

  1. TAG Heuer 150th anniversary and 25th year with McLaren videos
  2. TAG Heuer - Social Media Newsroom Opening @ Westfield on 2nd July videos
  3. TAG Heuer Grand CARRERA Cal 36 RS Caliper videos

Ambassadors

  1. Lewis Hamilton documents
  2. Leonardo Di Caprio documents
  3. Maria Sharapova documents