News

  1. Congratulations Lewis !

    • 28th September 2009 @ 10:55

    It is the second win of the season for our world champion Lewis Hamilton, who dominated the 61 lap, Singapore Grand Prix in his Vodafone McLaren Mercedes, from start to finish. On the podium, Lewis Hamilton was wearing a special Singapore limited edition of the new Carrera Cal.16 DD Chronograph.

    Image: Congratulations Lewis !
  2. TAG Heuer Celebrates Double Anniversary In Style At The McLaren Technology Center

    • 3rd December 2009 @ 11:00

    150 years at the forefront of the Swiss Avant-Garde, 25 years with McLaren in Formula One: TAG Heuer celebrates double anniversary in style at the McLaren Technology Center. Racing legends, jetsetters and journalists on hand at pre-BaselWorld party to fête legendary Swiss watchmaker’s 150th anniversary and 25th year with McLaren in F1.

    Image: TAG Heuer Celebrates Double Anniversary In Style At The McLaren Technology Center
  3. 40 years of audacity: the Monaco LS

    • 1st July 2009 @ 13:22

    Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist he sported the Monaco – an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of classical watchmaking… This iconic timepiece, which met with such enormous and lasting success, deserved to be redesigned to the very latest technical expression. Now TAG Heuer is launching the Monaco LS Calibre 12 Chronograph.

    Click here to watch The Duel: Steve McQueen v’s Lewis Hamilton or click on the video section !

    Image: 40 years of audacity: the Monaco LS
  4. TAG Heuer goes full throttle with the New TH Formula 1 Timepieces

    • 1st July 2009 @ 11:18

    TAG Heuer and its dream team of Formula 1 Drivers including 2008 World Champion Lewis Hamilton, Kimi Räikkönen and Heikki Kovalainen go full throttle launching the new TH Formula 1 timepieces developed and tested by its team of ambassadors.

    Image: TAG Heuer goes full throttle with the New TH Formula 1 Timepieces
  5. TAG Heuer Lifestyle Accessories

    • 12th October 2009 @ 14:46

    The TAG Heuer Avant-Garde Lifestyle Accessories are a resolutely masculine expressions of TAG Heuer’s uncompromising commitment to cutting-edge design, engineering and high-tech innovation. It represents the culmination of 150 years of experience in the pursuit of perfection and innovation.


    These accessories newly express this uncompromising commitment to peerless craftsmanship and quality. Conceived by the award-winning designer Christoph Behling, the collection transmits the avant-garde values of TAG Heuer through the iconic codes of the brand’s rich legacy. Every piece in the prestigious collection echoes TAG Heuer design and engineering prowess. Signature elements — black, brown, perforated and carbon-like stamped leather, red-tipped finishes and anthracite stitching, scratch-proof 4.8 carat sapphire crystal — instantly identify the piece as an authentic constituent of the TAG Heuer universe.


    To view the TAG Heuer Lifestyle Accessories collection pictures, just click here !
    Available in our TAG Heuer Flagship Store in Westfield, London.

    Image: TAG Heuer Lifestyle Accessories
  6. TAG Heuer re-signs "King" Khan !

    • 26th October 2009 @ 09:18

    We are proud to announce that Bollywood superstar Shah Rukh Khan has extended his contract as TAG Heuer’s Brand Ambassador in India. The enormously popular actor, producer first signed with TAG Heuer in 2003, making him one of the longest-standing members of the Swiss brand’s Dream Team of Brand Ambassadors, which includes Lewis Hamilton, Maria Sharapova and Leonardo DiCaprio.

    Image: TAG Heuer re-signs
  7. Congratulations, Jenson!

    • 29th March 2010 @ 10:15

    Our new TAG Heuer Ambassador Jenson Button clinched his first victory of 2010 in Australia today. The reigning Champion started fourth on the grid but an excellent early tyre change as well as a global brilliant race ended into a majestic win.

    Image: Congratulations, Jenson!
  8. McLaren shows breathtaking team spirit as Lewis wins the Turkish Grand Prix!

    • 1st June 2010 @ 09:12

    Team spirit made the difference! The Turkish Grand Prix was breathtaking at Istanbul Park.

    Image: McLaren shows breathtaking team spirit as Lewis wins the Turkish Grand Prix!
  9. McLaren one-two in Montreal

    • 14th June 2010 @ 10:00

    McLaren once again dominate the Canadian Grand Prix in Montreal in a breathtaking race. McLaren team-mate Jenson Button also finished second.

    Image: McLaren one-two in Montreal
  10. McLaren dominates the Shanghai Grand Prix

    • 19th April 2010 @ 09:00

    Superb Jenson clinched victory ahead of team-mate Lewis, who completed a one-two finish for our 25 years Partner.

    Image: McLaren dominates the Shanghai Grand Prix
  11. Cheryl Cole chooses the iconic Monaco for her new music video: PARACHUTE

    • 3rd February 2010 @ 09:00

    Introducing the two major fashion hits of the year, Pop star Cheryl Cole, has selected a timepiece by world-renowned watchmaker TAG Heuer to wear in her latest music video “Parachute”.

    Watch her latest video by clicking here!

    Image: Cheryl Cole chooses the iconic Monaco for her new music video: PARACHUTE
  12. TAG Heuer and Audi Sport made History!

    • 17th June 2010 @ 11:31

    TAG Heuer had its first ever treble in the Le Mans 24 hour race, with Audi Sport having its 9th victory in 12 participations!

    Image: TAG Heuer and Audi Sport made History!
  13. Lewis produced a dominant display to win the Belgium Grand Prix!!

    • 31st August 2010 @ 09:32

    Lewis won an epic Spa race in which the predicted rain wreaked havoc with many of the World Championship contenders.
    Hamilton led from the start as polesitter Mark Webber failed to get away from pole position with any speed. However it was a combination of rain and team-mate Sebastian Vettel who threw the race into chaos.

    Image:  Lewis produced a dominant display to win the Belgium Grand Prix!!



Ambassadors

  1. Lewis Hamilton documents
  2. Leonardo Di Caprio documents
  3. Maria Sharapova documents