News

  1. MONACO V4: Revolutionising the fundamental principles of mechanical watchmaking

    • 10th November 2009 @ 11:14

    For its 150th anniversary, TAG Heuer brings to commercial reality its boldest breakthrough innovation since the 1/100th of a second mechanical chronograph. The first advanced integrated mechanical movement of the third millennium — and probably the 21st century’s first major contribution to watchmaking innovation — the TAG Heuer Monaco V4 represents a complete break with tradition and the audacious next step in mechanical movement engineering. This belt-driven wonderment, first unveiled as a Concept Watch at BaselWorld in 2004, is now industrialized and entirely hand manufactured in TAG Heuer La Chaux-de-Fonds workshop in an exclusive luxury edition of only 150 pieces in platinum.

    This exclusive luxury edition of only 150 pieces in platinum 950 is launched at the occasion of the 150th anniversary. New pictures of the new Monaco V4 are available under the Monaco Picture Section .

    Image: MONACO V4: Revolutionising the fundamental principles of mechanical watchmaking
  2. 40 years of audacity: the Monaco LS

    • 1st July 2009 @ 13:22

    Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist he sported the Monaco – an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of classical watchmaking… This iconic timepiece, which met with such enormous and lasting success, deserved to be redesigned to the very latest technical expression. Now TAG Heuer is launching the Monaco LS Calibre 12 Chronograph.

    Click here to watch The Duel: Steve McQueen v’s Lewis Hamilton or click on the video section !

    Image: 40 years of audacity: the Monaco LS
  3. New Monaco V4 Website

    • 17th November 2009 @ 15:43

    The new Monaco V4 website is now online!

    Handcrafted in industrial-grade platinum, the double patented TAG Heuer MONACO V4 is a limited edition of 150 pieces. Although it stays true to the Swiss legend that created it — the world leader in luxury sports watches and chronographs since 1860 — deriving its sources of power from audacity, performance and a passionate devotion to the avant-garde, it completely breaks away from watchmaking tradition.

    Discover on www.monaco-v4.com, through Movies, Interviews, Blueprints and much more, everything you need to know about this daring timepiece!

    Image: New Monaco V4 Website
  4. TAG Heuer Tesla Roadster is presented to H.R.H Prince Albert II in Monaco!

    • 2nd May 2010 @ 10:00

    En route for its World Tour, the TAG Heuer Tesla Roadster stops off in Monaco and is presented to H.R.H. Prince Albert II. His Royal Highness Prince Albert II, who takes a very serious interest in the protection of the environment, has promoted the use of electric vehicles in Monaco for many years. In particular, he invited his government to introduce a premium covering up to 30% of the purchase price of such vehicles and to establish partnerships with carmakers as part of a zero-emission mobility project.

    Image: TAG Heuer Tesla Roadster is presented to H.R.H Prince Albert II in Monaco!
  5. Cheryl Cole chooses the iconic Monaco for her new music video: PARACHUTE

    • 3rd February 2010 @ 09:00

    Introducing the two major fashion hits of the year, Pop star Cheryl Cole, has selected a timepiece by world-renowned watchmaker TAG Heuer to wear in her latest music video “Parachute”.

    Watch her latest video by clicking here!

    Image: Cheryl Cole chooses the iconic Monaco for her new music video: PARACHUTE
  6. TAG Heuer Social Media Newsroom Launch

    • 13th July 2009 @ 10:42

    TAG Heuer was pleased to celebrate 40 years of the legendary Monaco, celebrating 40 years of legend, as well as the opening of the new TAG Heuer Social Media Newsroom at their flag ship store in London on 2nd July.

    A gracious thanks to all that attended the successful event. There were a host of beautiful prototypes, including the first working model of the Monaco V4. Additionally, the Social Media Newsroom was revealed, which provides stories, images, videos and campaign shots for bloggers and forum members. In attendance was Antoine Pin, Managing Director of LVMH Watch & Jewellery UK who was on hand to answer questions about the future of TAG Heuer.

    Mr. Pin had this message, “No one can ignore the importance of the On-line world. We are thrilled to be able to communicate openly and directly with Bloggers and Forum contributors, partnering with them and allowing them to create compelling content by providing them inside access to the world of TAG Heuer.

    Image: TAG Heuer Social Media Newsroom Launch
  7. TAG Heuer Social Media Newsroom Launch

    • 15th July 2009 @ 12:07

    TAG Heuer was pleased to celebrate 40 years of the legendary Monaco, celebrating 40 years of legend, as well as the opening of the new TAG Heuer Social Media Newsroom at their flag ship store in London on 2nd July.

    A gracious thanks to all that attended the successful event. There were a host of beautiful prototypes, including the first working model of the Monaco V4. Additionally, the Social Media Newsroom was revealed, which provides stories, images, videos and campaign shots for bloggers and forum members. In attendance was Antoine Pin, Managing Director of LVMH Watch & Jewellery UK who was on hand to answer questions about the future of TAG Heuer.

    Mr. Pin had this message, “No one can ignore the importance of the On-line world. We are thrilled to be able to communicate openly and directly with Bloggers and Forum contributors, partnering with them and allowing them to create compelling content by providing them inside access to the world of TAG Heuer.

    Image: TAG Heuer Social Media Newsroom Launch
  8. The Odyssey of Pioneers stops at the Shanghai World Expo

    • 29th June 2010 @ 09:49

    During an exclusive cocktail, Jean-Christophe Babin, President & CEO of TAG Heuer, welcomed on stage young talent and rising F1 star Ho-pin Tung, as well as one of China’s most revered actors, Chen Dao Ming.

    Image: The Odyssey of Pioneers stops at the Shanghai World Expo
  9. The MERIDIIST Automobili Lamborghini

    • 2nd November 2009 @ 17:26

    TAG Heuer’s MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury Communication Instruments !

    Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument.

    The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls.

    In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finely-tuned device will be sold worldwide.

    Image: The MERIDIIST Automobili Lamborghini
  10. THE CALIBRE 1887 - A new TAG Heuer movement produced and assembled in-house

    • 12th January 2010 @ 11:01

    At the occasion of its 150th anniversary and only a few weeks after commercializing the Monaco V4, TAG Heuer launches a new chronograph, produced and assembled in-house at its Swiss production sites in Cornol (Jura) and La Chaux de Fonds (Neuchâtel). Based on an existing platform developed and patented in the late 90’s by SII (Seiko Instruments Inc.) of which TAG Heuer has acquired the intellectual property usage rights, the Calibre 1887 was completely industrialized by the TAG Heuer Research and Development Team. The team also significantly re-developed some of its key components to match the new high-end Swiss assortment and increase its precision and reliability. The project has already generated 45 new production and assembly jobs.

    Image: THE CALIBRE 1887 - A new TAG Heuer movement produced and assembled in-house
  11. TAG Heuer surprises Clint Eastwood on his 80th birthday

    • 4th June 2010 @ 09:52

    On May 31th 2010, TAG Heuer surprised Hollywood legend Clint Eastwood with a special gift : A TAG Heuer Monaco LS (CAL2110.FC6257) and a pair of stunning avant-garde sunglasses TAG Heuer Speedway model.

    Clint Eastwood mentionned that he enjoys wearing TAG Heuer in private and that he is considering placing the watches and sunglasses also in his future movies.

    Image: TAG Heuer surprises Clint Eastwood on his 80th birthday
  12. TAG Heuer and Audi Sport made History!

    • 17th June 2010 @ 11:31

    TAG Heuer had its first ever treble in the Le Mans 24 hour race, with Audi Sport having its 9th victory in 12 participations!

    Image: TAG Heuer and Audi Sport made History!
  13. TAG Heuer Lifestyle Accessories

    • 12th October 2009 @ 14:46

    The TAG Heuer Avant-Garde Lifestyle Accessories are a resolutely masculine expressions of TAG Heuer’s uncompromising commitment to cutting-edge design, engineering and high-tech innovation. It represents the culmination of 150 years of experience in the pursuit of perfection and innovation.


    These accessories newly express this uncompromising commitment to peerless craftsmanship and quality. Conceived by the award-winning designer Christoph Behling, the collection transmits the avant-garde values of TAG Heuer through the iconic codes of the brand’s rich legacy. Every piece in the prestigious collection echoes TAG Heuer design and engineering prowess. Signature elements — black, brown, perforated and carbon-like stamped leather, red-tipped finishes and anthracite stitching, scratch-proof 4.8 carat sapphire crystal — instantly identify the piece as an authentic constituent of the TAG Heuer universe.


    To view the TAG Heuer Lifestyle Accessories collection pictures, just click here !
    Available in our TAG Heuer Flagship Store in Westfield, London.

    Image: TAG Heuer Lifestyle Accessories
  14. The Odyssey of Pioneers on Malibu Beach

    • 2nd August 2010 @ 09:38

    TAG Heuer and notable celebrities kick off the American leg of the global ‘Odyssey of Pioneers’ in Malibu.

    Image: The Odyssey of Pioneers on Malibu Beach
  15. McLaren one-two in Montreal

    • 14th June 2010 @ 10:00

    McLaren once again dominate the Canadian Grand Prix in Montreal in a breathtaking race. McLaren team-mate Jenson Button also finished second.

    Image: McLaren one-two in Montreal
  16. TAG Heuer Odyssey of Pioneers in Warsaw

    • 7th May 2010 @ 11:43

    Surrounded by aeroplanes, in a 1000 sqm hangar on Bemowo airport, 300 hundred guests participated yesterday in an unbelievable event held by TAG Heuer and Tesla.

    Image: TAG Heuer Odyssey of Pioneers in Warsaw



Ambassadors

  1. Lewis Hamilton documents
  2. Leonardo Di Caprio documents
  3. Maria Sharapova documents